We develop people.
Clear roles, thoughtful onboarding, coaching, accountability, and manager support turn good employees into stronger contributors and future leaders.
↗ White-glove management, consulting & legal intake for PI firms
Build the team
behind the cases.
We don't just help law firms get more clients. We help build the people, systems, client experience, and production operation capable of serving them.
↓YOUR PEOPLE · YOUR SYSTEMS · YOUR VISION
01 — Our purpose
Beyond intake. Into the operation.
Growth isn't just more cases. It's building a firm capable of carrying them.
Level Up was built from more than a decade inside personal-injury firms—from people management and client relations to intake leadership, team development, workflows, accountability, and the systems that move a case through production.
We work alongside leadership and support teams to strengthen the operation behind the case: how people are trained, how clients are cared for, how work moves, how performance is measured, and how a growing firm stays consistent.
Proven results
Case after case. Team after team.
Growth you can measure.
Across the firms and teams Iliana has helped lead and scale, stronger people, clearer systems, and disciplined execution have translated into meaningful performance gains.
0–0%Conversion rates
achievedFROM 70–80%
achievedFROM 70–80%
0–0+Cases signed
per monthFROM 9–10 / MONTH
per monthFROM 9–10 / MONTH
0+Signed cases supported
per monthFROM MID-SIZED OPERATIONS
per monthFROM MID-SIZED OPERATIONS
Performance examples reflect specific teams and operations led or supported by Iliana Irra. Individual firm results will vary.
We don't use generic scripts. We use strategy.
The numbers matter.
How we get there matters more.
We don't believe in surface-level service. We take the time to understand your firm's voice, culture, values, case criteria, client expectations, and vision—then train the people supporting your operation to reflect those standards in the work.
01Beyond the script
We teach the intention behind the conversation, not simply the next line to say.
02Beyond the call
We build trust, ownership, and a consistent client experience from the first interaction forward.
03Beyond headcount
We develop people and systems so increased volume can become sustainable production.
That's the difference between answering calls and building trust—and between handling more cases and building an operation capable of scaling them.
Real people. Real partnership.
Embedded means present.
Close enough to understand.
Experienced enough to build.
White-glove partnership means getting close to the work. We learn your people, leadership style, client standards, caseload pressures, technology, handoffs, and goals—then help build an operation your team can actually execute.
01 Management that develops people 02 Systems that support production
COLLABORATION, BUILT INTO THE MODEL
White-glove means
YOUR PEOPLE. YOUR CLIENTS.
YOUR SYSTEMS. YOUR VISION.
We protect the client.
Communication standards, escalation systems, ownership, and client-care workflows create a consistent experience from intake through case progression.
We build the system.
Workflows, handoffs, KPIs, case-management processes, quality controls, and reporting make performance repeatable instead of personality-dependent.
We help you scale.
As caseload, headcount, offices, and goals grow, we help leadership evolve the structure and standards underneath the firm.
PEOPLE.SYSTEMS.PERFORMANCE.
02 — What we do
One partner.
Beyond intake.
From the first lead to the people and production systems supporting the case, we help PI firms build stronger operations around the client.
Intake & Conversion
White-glove intake from first response through qualification, follow-up, retainer, and handoff—built in your voice, around your case criteria and inside your systems.
↗Client Experience & Relations
Communication standards, escalation paths, client-care workflows, service expectations, and accountability systems that protect the relationship long after the client signs.
↗People & Performance Management
Role design, onboarding, coaching, manager development, KPIs, accountability, and team structure that help support staff grow into a high-performing operation.
↗PI Case Production & Operations
We help design the people, workflows, handoffs, caseload accountability, and production standards that keep personal-injury cases moving and teams producing.
↗03 — The Level Up method
We don't install and disappear.
We build it. Run it.
Measure it. Refine it.
Discover
We uncover where leads fall through and where your greatest opportunities live.
Design
We build custom scripts, workflows, and follow-up journeys around your firm.
Elevate
We train, measure, and continuously refine performance as your practice grows.
FOUNDER · STRATEGIST · PARTNER04 — Meet the founder
“Your prospective clients should never feel like they reached an outsourced service. They should feel that they reached the right firm.”
Before founding Level Up, Iliana Irra built her career inside law-firm operations—as a People Manager, Director of Client Relations, and leader across intake and support-team performance. Her experience spans developing people, strengthening the client experience, building production teams, designing workflows, and helping PI firms create the structure needed to grow. Level Up brings that operational experience directly alongside your team.
Iliana Irra
CEO & FOUNDERRead the founder story →Your next chapter starts here.
You grow the firm.
We strengthen what carries it.
Let's identify the gaps in your people, client experience, intake, and production systems—and build an operation designed around where you want to go.
Book a consultation ↗